Dictionary.com defines optimism as "a disposition or tendency to look on the more favorable side of events or conditions and to expect the most favorable outcome." For some, optimism comes naturally, but for others it is something that has to be cultivated. The question is, can optimism help your business? We hear that attitude is everything . . . is that true?

Yes it is true. Optimism can greatly impact your business. Optimism helps you to be solution-oriented. When you encounter a bump in the road, instead of throwing your hands up, you continue to search for a way around the problem, convinced that there is a solution. You will also be willing to try new things because you recognize that there is no failure rather everything is a learning experience.

Dr. Marin Seligam, Director of the University of Pennsylvania Positive Psychology Center, has conducted hundreds of studies proving that optimism is a key to success. In one study, he found that "optimistic salespeople sold 88 percent more than the most pessimistic ones." (Entrepreneur.com The Successful Optimist)

If you are not naturally optimistic, do not despair! Work to cultivate a more positive way of speaking. Be aware of the way you describe certain situations and make a conscious effort to turn those comments into something more optimistic. This takes time and lots of practice! In a sense, you are rewiring your brain. Choose to surround yourself with things that promote a positive message. There are many wonderful self-help books that can help you develop an optimistic outlook. The issue really boils down to choice. Will you CHOOSE to be optimistic? It's up to you. In the words of Winston Churchill, "I am an optimist. It does not seem too much use being anything else."

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