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Entrepreneurial Couples - Use Differences When Making Decisions

Wednesday, June 27, 2012


Often you will find that there are major style and personality differences between male and female entrepreneurs. These differences become even more apparent when a husband and wife equally own and operate a company. Management, decision-making, even operations are powerfully influenced by a difference in entrepreneurial style. The integration of a male perspective and a female perspective can be quite an asset. Often times a husband and wife get stuck because they do not recognize the dynamic that is going on.

An interesting dynamic between entrepreneurial couples is how they make decisions. One way I sum it up is that men make the first best decision, but women seek out the best-best decision. Women want to look at all sides of an issue before deciding anything. They value everyone's opinion in the process of moving toward a decision. Men on the other hand seek to move the organization along as swiftly as possible. Regardless of everyone's view, men tend to value the efficiency of getting to the answer quickly.

How does this dynamic work when a husband/wife team needs to make decisions together? If they understand each other well, then the decision-making dynamic is powerful. If they don't, then each party can feel very misunderstood. How can this be done effectively? When a husband and wife work together there is the potential to create a strong leadership for their organization. When a husband recognizes that his wife needs an impartial discussion with a variety of options before deciding, she feels understood and more inclined to move toward decisive action. When a wife recognizes that her husband has a need to get things done as efficiently as possible, she can refocus her energy onto solutions, even if she would like just a little more discussion.

Put simply, when making a business decision as an entrepreneurial couple, work to combine the wife's strengths and the husband's strengths. Take what you know about each other and use it to the fullest to take your enterprise to a new height and enlighten the world with your success.

For more information on succeeding as an entrepreneurial couple, pick up your own personal copy of Entrepreneurial Couples - Making it Work at Work and at Home. This book will soon be available as an Ebook for entrepreneurial couples on the go, stay tuned for the release!


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