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Kathy Marshack News

The Benefits of Being Creative in Business

Thursday, May 03, 2012


Creativity is often linked to artistic ability, but that is not necessarily the case. If you are an entrepreneur, you have shown yourself to be a creative person regardless of any artistic talent. In fact, creativity can be an important key in keeping your business successful and your enthusiasm for your work running strong.

Creativity can be used to improve or improvise a variety of situations. Instead of being stuck with one single method of approaching a situation, being creative allows you to look at many options. By opening your mind to different options, you are opening your horizons and may be surprised with the end result. It may be a way that you have never looked at a problem before.

If you have an good idea, sometimes you just need to run with it. It may or may not work, but allowing your creative juices to flow will only enhance your entrepreneurial abilities. This may be a new way of thinking for you, but with practice and time you can improve your creativity skills. Think of it like a muscle. A muscle has to be trained over time and be used regularly to be of use. Creativity is a never ending process, so do not get discouraged if a situation does not have the intended result. A failed creative thought or idea may not work for a particular situation, but it may for another one down the line.

So, think outside the box. Challenge yourself. You'll be pleasantly surprised.

Would you like assistance in unleashing your creativity? Consider setting up an appointment with a business coach. If you live in the Portland, Oregon/Vancouver, Washington area, please contact my office for an in depth consultation.


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