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Kathy Marshack News

A New Tool Reveals How the Internet Defines Your Personality

Wednesday, July 30, 2014


technology for how internet defines our personalityThe internet is gathering data on you. It looks at the websites you visit and the items you purchase as its algorithms try to decipher which ads to put before you to entice you to buy. Now, according to a recent New York Times article, "Your Personality Type, Defined by the Internet" there’s a new parameter that they’re tracking…Your personality through the choice of words you use when posting to Social Media.

A Berkeley CA. company, Five Labs, has created a new tool that links to Facebook posts and analyzes the way we write in relation to five personality attributes: openness, extraversion, agreeableness, conscientiousness and neuroticism. The majority of people who have tried it think it’s fairly accurate.

This is interesting in more than one way. Psychological research has shown that the words we use reflect our personality and frame of mind, so this tool probably is pretty accurate. This little device could become very useful to us, especially when we have difficulty seeing ourselves as we really are. It could be used to help people see areas of their personality that they can change for the better. It also confirms that if we change our words, we can change our attitude and emotions toward life.

What if the results leave you feeling like you need to change? You may want to explore Neuro-Linguistic Programming. It’s a communication technology that has applications in any setting involving human interaction. NLP works because it eliminates the guesswork. Goal setting, negotiating, problem solving, creativity are more streamlined when you know the structure to follow. Consider working with a therapist trained in NLP to assist you in resolving a personal problem or developing your potential. Contact my office to set-up an appointment or to learn more.

Based on my Facebook posts, they classify me as inventive, efficient, sensitive, analytical, and outgoing. Join me on my Facebook page, (https://www.facebook.com/Kathy.Marshack.Ph.D) as we discuss the results you get, how accurate it is and how you feel about this.



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