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Kathy Marshack News

Do You Need Creativity to Survive?

Friday, February 28, 2014


creativity means thinking outside the boxCreativity has long been associated with the arts. The general population may feel that they aren’t creative. While some do have a greater aptitude for creativity than others, it is not a rare gift reserved for only a few. Creativity comes when you learn to look at the world in a different way. You see relationships between things that others can’t see.

Interestingly, a recent article in The New York Times by Laura Pappano reports that more institutes of higher learning are teaching creativity as a marketable skill for industries such as business, education, digital media, humanities, engineering, science, nursing, justice and safety.

She quotes Gerard J. Puccio, chairman of the International Center for Studies in Creativity at Buffalo State College, “The reality is that to survive in a fast-changing world you need to be creative.” He heads the nation’s oldest creative studies program that has been offered since 1967.

Dr. Puccio developed a four-step system that he and partners market as FourSight and sell to schools, businesses and individuals. His steps are clarifying (ask the right question), ideating (brainstorming without listening to the inner naysayer), developing (trying out your solution until you find one that works) and implementing (convincing others your idea has value).

She also talks about Dr. Burnett’s Introduction to Creative Studies survey course, where students can enhance their own creativity by rephrasing problems as questions, learning not to instinctively shoot down a new idea but look for three positives first, and categorizing whether a problem needs action, planning or invention.

No doubt you can see commonalities between these approaches. Creativity requires open, positively thinking outside the box. Being willing to accept change. Feeling safe and confident in the way you perceive yourself. Having a willingness to fail and try again. Sounds like a recipe for success if you’re in therapy!

In fact, I tell my clients – especially entrepreneurs – that if you have a good idea, sometimes you just need to run with it. It may or may not work, but allowing your creative juices to flow will only enhance your entrepreneurial abilities. With practice and time you can improve your creativity skills and, who knows, a failed creative thought or idea may not work for a particular situation at present, but it may for another one down the line.

What do you think? How important is creativity in your career? Join me on Facebook – I’d like to hear your thoughts on this and other subjects.



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