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Kathy Marshack News

How Are Women Entrepreneurs Changing the World We Live In?

Monday, August 26, 2013


women entrepreneurs juggle home and workThe numbers of entrepreneurial women are increasing rapidly. Because women are socialized differently than men, they tend to organize and run their businesses differently, though they are no less a force on the American economy. This is changing the way America does business, AND the ways Americans do marriage and family. Let’s examine this in more depth… 

How entrepreneurial women balance home life and work life.

Career women struggle with societal values and their own internalized beliefs about what is required of the competent professional versus the good wife and mother. In order to ease the struggle to define themselves, women can opt for the traditional homemaker role and not work outside the home. However, work proves to be powerfully alluring to women. Therefore, career women have chosen other methods to resolve this struggle.

Most commonly, entrepreneurial women overwork. Instead of asking for changes from their husbands, changes in the workplace, or even changes in society, career women increase the time spent in nurturing relationships as they increase their commitment to work.

While men strive for autonomy first and learn about relationships second, women develop their sense of self first in connection with others. Therefore, a woman’s sense of worth is highly dependent on the consequences of relationships.

Entrepreneurial women use unconventional methods in business management.

Women entrepreneurs have a more relaxed style of management. This can be seen in how women entrepreneurs treat their employees, suppliers, and customers. They seem to prefer a more people-oriented style. According to Putnam's 1993 study of entrepreneurial women in Oregon, women entrepreneurs blend their personal and their business identities. They base their management of the business on relationships rather than on the development of business plans. Employees are considered friends. Family and spouse support are elements without which the woman would not consider an entrepreneurial venture. Rather than network within traditional business organizations, entrepreneurial women rely on strong personal relationships with their customers and vendors. These findings led Putnam to describe the business orientation of entrepreneurial women as a "web of interconnected relationships."

Since this is becoming the norm, why don’t you and your partner reevaluate the arrangements you’ve made, as well as the assumptions underlying those arrangements? Are there ways that you can reorganize your relationship, your business, and your personal life to create an arrangement that works better for both of you? If you’d like a third party to help sort it out, talking with a family therapist can help. Contact my office and set up an appointment in either my Portland, Oregon or Vancouver, Washington office.

Whether to work with your spouse or not is just one of the challenges I address in my book - Entrepreneurial Couples Making it Work at Work and at Home. It’s now available on as a Kindle edition.



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