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Kathy Marshack News

Why Women in Business Are Frequently Misunderstood

Saturday, September 19, 2009


With the changes in the economy, more and more women are going back to work and many of them are starting their own businesses. At times women are not always taken seriously when it comes to running a business. I don't think that people are discriminating because of gender necessarily. It's probably more because they don't know how to relate to women business owners. Women have different values and these values are showing up in how women design their businesses. Women business owners are more likely to be in tune with the challenge of juggling work and family. A lot of women business owners work from home, which allows them to be available for work and family. While this sounds ideal for a woman, it can sometimes cause a problem. The problem is invisibility. For example, I lost a contract to provide certain psychological services because my office is at home. I was told that home offices are not professional enough. However, I always thought I was clever to find a way to be with my family and still develop my career interests. Obviously this is not a value shared by the contractor. So, how can a woman overcome the challenge of invisibility? Simply put, they need to be bold and speak up. They need to educate lenders and others about the values of blending family and work life. Learn to be clear, assertive, and decisive. Just think of the example that these working mothers are teaching their daughters. They are teaching them how to be true to their feminine spirit and yet develop their creative side through career, professional and business. This is extremely valuable since it is most likely that these young women will grow up and be in the working world. If you are a working woman or are married to one, I recommend reading my article Balancing Life as a Dual-Career Couple. Understanding one another better in your different roles will lead to harmony within the family arrangement.

Tips for the “Survivor” Entrepreneur

Friday, June 19, 2009


Are you an entrepreneur? Are you impatient with details? Do others work too slowly?  Are you hypercritical? Do you make things happen? Do others admire you? Can you usually handle twice the work of others?  Are you tenacious? Are your successes due to your own hard work?  Do you thrive on adversity? If you recognize yourself in this short quiz, then you are probably a survivor entrepreneur, someone who overcame great obstacles to accomplish their dreams in life. Because your survival depended upon quick action and attending to what was immediately necessary to accomplish your dream, this type of entrepreneur has honed efficiency to a fine science. Your gaze is constantly on the horizon, looking for the next opportunity or the next problem to solve. However, when you err, you are exceptionally hard on yourself. Here are a few tips every survivor entrepreneur should learn to cultivate: 1. Learn to accept failure graciously; you'll have more friends and supporters that way. Others may have experienced more failure than you have and they need to know that you understand and are human too. Don't stop being right, but be more patient with your errors and those of others. 2. Remember you are the one with the vision. It is your gift and one that should be used generously and wisely. Others have different gifts to contribute that are just as valuable, but without visionary ability, they really can't so easily understand what you grasp in an instant. So take the time to walk them through what you know. 3. Don’t make a life of surviving. Some survivor entrepreneurs keep creating crises in their lives, often unconsciously, so that they can get the thrill of mastering the crisis. The entrepreneur may be able to handle this excitement but your family and friends may tire quickly of the emotional roller coaster. Save the surviving for real adversity and take the time to stop and smell the roses with the ones you love. There are deep and profound rewards in the tiny things that occupy ordinary life too, if you will explore that territory. Read my article to learn more about “survivor” entrepreneurs.


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