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Kathy Marshack News

Entrepreneurs – Be Prepared for Winter Conditions

Monday, November 09, 2009


The days of winter are upon us. With the busy schedules of entrepreneurial couples, a dangerous weather situation can occur before we even realize it, and we find ourselves not only unprepared in our personal surroundings, but also our work environment. Here are some reminders from FEMA that will provide protection at home and at work:

Basic home and/or office checklist:


· Prepare an alternative heat source.

· Check your roof for leaks, and nearby trees for branches that could fall on the house.

· Protect your pipes by insulating them, and keep those faucets dripping during extreme temperatures.

· Know where the water valves are and how to shut them off.

· Have fire extinguishers available along with the knowledge of how to use them.

· Think ahead to how you can help disabled friends and elderly ones. Include clients who have special needs.

Basic car preparations:

· Check antifreeze levels, battery, brakes, heater and defroster, lights, oil, thermostat, and wipers.

· Make sure that your tires are in good working order.

· Keep at least a half-tank of gas in the car.

· Have a winter emergency kit in the car, which includes: a shovel, scraper and broom, flashlight, battery powered radio, water, snack food, matches, extra warm clothing, first aid kit with a pocket knife, blankets, medications, booster cables, flares, fluorescent distress flag, tow rope, and road salt and sand.

These guidelines not only protect you and your family, but they can assist others. In addition, being prepared means you save time and money. In the end, you can continue your business with less interruption and the ability to be available when perhaps the unprepared competitors are not.


Do you want to be an entrepreneur

Wednesday, October 28, 2009


I hear people speak of their dreams of becoming an entrepreneur and owning their own successful business. It sounds like an exciting and challenging new adventure. Making this type of decision is very serious.  Before deciding to take the big plunge, there are a few important things to consider to see if the entrepreneurial life will suit you.

1. If you want to be an entrepreneur you must think like an entrepreneur. In other words you must have a vision that is bigger even than your business idea. Your business is a part of your life, just like your marriage and your children. An entrepreneurial venture is a reflection of you, your values, your beliefs, your strengths and your faults. You must live and breathe the business, day and night, week in and week out.

 2. Recognize the commitment. With a hectic schedule, sometimes there is little time for personal relationships or their own health. But if kept in perspective the entrepreneur can find tremendous satisfaction in working at something he or she has created. Watching this creation grow, seeing it benefit his or her family, achieving a long dreamed of goal . . . all of this can be quite thrilling.

3. A supportive spouse is a MUST! The most successful entrepreneurs frequently have glowing praise for their spouses, the people without whom they could never have succeeded. So not only do you have to think like an entrepreneur, but your spouse needs to think like one too, or at least be open to supporting your vision.

4. Entrepreneurship is not for the feint of heart. It is a tremendous responsibility to recognize that every action you take is related to the business and to the people who depend upon that business, such as you, your family, your employees and customers. Decisions must be weighed very carefully and every move must be analyzed  to reduce the risk as much as possible.

If you believe you have what it takes to be an entrepreneur, ask yourself if you can do the tedious work of integrating your every move and decision into the template of a business venture. True entrepreneurs don't even realize that they think this way. It is just natural for them to be whole-brained thinkers, with their heads in the future, but their feet firmly planted in the present. Visit my website for more information on the Entrepreneurial Life.

Why Women in Business Are Frequently Misunderstood

Saturday, September 19, 2009


With the changes in the economy, more and more women are going back to work and many of them are starting their own businesses. At times women are not always taken seriously when it comes to running a business. I don't think that people are discriminating because of gender necessarily. It's probably more because they don't know how to relate to women business owners. Women have different values and these values are showing up in how women design their businesses. Women business owners are more likely to be in tune with the challenge of juggling work and family. A lot of women business owners work from home, which allows them to be available for work and family. While this sounds ideal for a woman, it can sometimes cause a problem. The problem is invisibility. For example, I lost a contract to provide certain psychological services because my office is at home. I was told that home offices are not professional enough. However, I always thought I was clever to find a way to be with my family and still develop my career interests. Obviously this is not a value shared by the contractor. So, how can a woman overcome the challenge of invisibility? Simply put, they need to be bold and speak up. They need to educate lenders and others about the values of blending family and work life. Learn to be clear, assertive, and decisive. Just think of the example that these working mothers are teaching their daughters. They are teaching them how to be true to their feminine spirit and yet develop their creative side through career, professional and business. This is extremely valuable since it is most likely that these young women will grow up and be in the working world. If you are a working woman or are married to one, I recommend reading my article Balancing Life as a Dual-Career Couple. Understanding one another better in your different roles will lead to harmony within the family arrangement.


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